| I. |
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Download "Jump Start Your Chapter". |
| II. |
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Identify your target audience to market your chapter. |
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a. |
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Figure out what your target audience wants. |
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b. |
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Who are you trying to attract? |
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c. |
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Go were THEY are! |
| III. |
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How to get government officials out at your events |
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a. |
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Figure out the official's pet project. |
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b. |
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Do a project that corresponds and tell him/her about it |
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c. |
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Present an award to the official. |
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d. |
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Present an award to the official's spouse, family member, or company. |
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e. |
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Installation plaque presentation |
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f. |
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Present projects to help official keep campaign promises |
| IV. |
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Ideas to Attract Young Professionals (YPs) |
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a. |
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BEADS!!! |
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i. |
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Order beads and attach your logo with website |
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ii. |
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Give beads, cards, and digital camera to fun attractive members |
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iii. |
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Can be used for any holiday |
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b. |
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Summer Series (program for consecutive weeks in the summer) |
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i. |
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Topics: How to beat a speeding ticket |
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ii. |
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Topics: How to buy a house |
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iii. |
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Topics: EZ investing tips |
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iv. |
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Topics: How to be a better speaker/debator |
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v. |
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Topics: Flirting tips from a dating company |
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vi. |
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Topics: Local nightlife celebrity expert |
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vii. |
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Topics: Officer tells you the dangers of DUIvs.Lawyer tells you what not to do if pulled over |
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c. |
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Kudos in the local newspaper |
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i. |
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Send congratulatory letters and invites |
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d. |
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Flyers/door knocking |
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i. |
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Make a nice flyer with the areas of opportunity and give x-number to all members. |
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ii. |
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Challenge members to put in lunchrooms or to give each office in their building. |
| V. |
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How to attract the media |
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a. |
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Jeff Criiley's book "How to Get Free Publicity" |
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b. |
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Do something unique and creative. |
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c. |
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Go where the media is and get to know them. |
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d. |
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Look for new members in the media. |
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e. |
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Timing is everything. When the government is closed, pitch your story. |
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f. |
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Make sure you are contacting the RIGHT person. |
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g. |
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Explain the Junior Chamber as "The Apprentice" |
| VI. |
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How to approach people to lead |
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a. |
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Ask for their input. |
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b. |
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Offer GENUINE support and create ownership. |
